Midtown (Goddard) Corridor

Downtown Development District Makes Progress

The city’s downtown development district has been making slow but steady progress. The district, which runs along the Goddard Road corridor from Telegraph to Allen Road, is a mix of commercial, residential and industrial properties. The area was zoned into the Midtown Taylor Office/Institutional District and the Midtown Taylor Mixed Use Commercial District.

The rebound in the economy has seen a spark of growth along Goddard. The popular German eatery and tavern, Bierkeller, has started a small rebirth on the corridor's east end near Allen, while the Goddard/Mortenview intersection has been uplifted by the JP McGuire's beautiful brick build out of 9,000 square feet that houses a tavern/eatery/banquet center at 21138 Goddard. Zeal Credit Union, Nanny's Nursery, and Paws Clinic are also popular stops at that intersection.

One of the busiest intersection in Taylor remains the Goddard/Pardee area, home to popular destination points like the Midtown Brownstones, Malek Al Kabob, CVS and Biggby Coffee. A newer 7.800-square-foot strip mall (housing Tan Bellissimo, among others) on the south side of Goddard at Pardee is connected by sidewalk to a neighboring strip mall at the corner of the intersection that houses Malek Al Kabob, which was named the best Mediterranean restaurant in the area by Click on Detroit/Live in the D.

A key recent addition has been Salute Taverna, on the corner of Goddard and Pardee.

Goddard remains a work in progress, blending residential areas with small businesses anchored by Midtown Brownstones, Taylor Recreation Center and Taylor Dance, and the Taylor City Hall complex (Goddard and Pine). Small anchors (Golden Ark 595 Masonic Lodge, Fraternal Order of Eagles, Keck Real Estate, Total Community Credit Union, Voran Funeral Home and Shwedel Dental) continue to flourish in the district. Shwedel, in fact, hosts an annual "Dentistry from the Heart" event each September, during which it offers a full day of free dental appointments to anyone in need. Through its first seven years, it saw 840 patients and offered over $232,000 worth of free care.

The Taylor Exemplar Academy is located at 26727 Goddard, west of Holland.


Taylor Business Center (inside Taylor Recreation Center) is filled to max

Primerica has moved into the Taylor Business Center portion of the recreation center (22805 Goddard Road, near Pardee). Owner/operator Keith Lehman has a staff of over 20 working out of the offices, which are located right in the front of the business in the main suite.

The entire business center is now occupied by two tenants, Primerica and College Bound Jocks (which works with high school athletes to help them secure college scholarships).

This Primerica site was formerly located in Southgate. The business center suite has been drastically upgraded, and Primerica is not only occupying the lobby and offices, but has converted one large office into a training facility. It has also upgraded the larger conference room.

Primerica is the largest independent financial services organization in North America, serving middle-income households in the U.S., Canada and the territories of Puerto Rico and Guam. Its International Headquarters is located in Duluth, GA. As of 2017, it reported 126,121 life insurance licensed independent representatives, including over 24,000 additionally-licensed securities representatives.

Primerica's core operations focus on the distribution of term life insurance, which is underwritten by Primerica Life Insurance Company; mutual funds and annuities through PFS Investments, a Securities and Exchange Commission-registered broker-dealer investment adviser affiliate; as well as other financial products, which are distributed primarily on behalf of third parties.

Its product and service offerings are generally intended for middle-income consumers with household incomes of between $30,000 and $100,000 per year. In addition, Primerica provides an entrepreneurial full- or part-time business opportunity for individuals seeking to earn income by distributing the Company's financial products.